Greater environmental awareness and lower purchasing power has pushed more consumers towards second-hand jeans and recycled items. Jeans are known to generate a high level of pollution due to the chemical processes and high-water usage in production.
Despite challenging economic conditions, jean brands in the super premium segment have fared better than others. Affluent consumers have been the least affected by the economic situation and are eager to buy the latest fashionable products each season.
Although there has been a major change to import polices by the new government of Javier Milei, who took office in 2023, this situation is not expected to affect the jeans category. Argentina has a strong local industry and there are many factories located in the town of Pergamino, in the province of Buenos Aires.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsThis report originates from Passport, our Jeans research and analysis database.
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