Jeans is anticipated to record a 1% value CAGR (at constant 2024 prices) over the forecast period, with marginally higher retail volume growth. Men’s jeans is predicted to record a stronger performance overall compared to the women’s category.
Australians, particularly Generation Z and millennials, are demonstrating a growing preference for products that are not only aesthetically pleasing, but also align with their values of sustainability and ethical consumption. The impact of this trend has been especially noticeable in the denim industry, where traditional production processes are associated with significant water waste, energy consumption, and chemical use.
It is likely that there will be considerable movement within the competitive landscape over the forecast period, particularly across standard and economy jeans, as global brand owner Mosaic Brands Ltd (brands Rivers, Millers, Crossroads, Autograph, Katies and Rockmans present in economy jeans, and Noni B and Liz Jordan in standard jeans) has entered voluntary administration. The player particularly struggled during the pandemic when it had to rapidly shut bricks-and-mortar stores and move its offering online, which it was unprepared for, given its key demographic is budget-conscious older consumers.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsThis report originates from Passport, our Jeans research and analysis database.
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