Jeans sales are expected to remain flat over the forecast period. However, despite the maturity of the category, jeans still has some scope for developments.
Whilst it is noted that local production has suffered from rising manufacturing costs of late, thus slowing down the trajectory of the “Made in France” trend somewhat, the label will remain desirable over the forecast period. Brands like Sème, Atelier Tuffery, and the aforementioned 1083 are leading the movement, emphasising local craftsmanship.
Overall, athleisure trends, “déconsommation” (reduced consumption), sustainability, and second-hand shopping will continue to dampen the potential sales of new jeans. Women’s jeans could face further decline as consumers shift to alternatives like shorts, trousers, leggings, and dresses.
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Understand the latest market trends and future growth opportunities for the Jeans industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsThis report originates from Passport, our Jeans research and analysis database.
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