The jeans market in Indonesia is forecasted to show improved performance throughout the forecast period, with healthy growth in retail value terms (constant 2024 prices). Thanks to its versatility, denim remains a key wardrobe staple, maintaining its popularity despite emerging fashion trends like the "quiet luxury" or "old-money" styles.
The denim market in Indonesia is increasingly being shaped by sustainability and craftsmanship, with more brands embracing eco-friendly practices and focusing on high-quality, artisanal production. Prominent local player Sejauh Mata Memandang stands out as a leader in this regard, incorporating natural dyes and recycled materials into its denim collections.
Levi’s and McLaren Racing unveiled their first collaborative collection at the 2024 British Grand Prix, combining the heritage and cutting-edge innovation of both brands. The collection features a range of items such as a Racing Jacket, Trucker, 501 Jeans, and Racing Gloves, reflecting a fusion of fashion with motorsport.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsThis report originates from Passport, our Jeans research and analysis database.
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