The outlook for jeans in Hong Kong is marginally optimistic, with retail volume sales set to rise slowly over the forecast period, although overall demand is expected to remain below pre-pandemic levels. The elevated cost of living in the city will continue to place pressure on local consumers’ spending ability.
As consumer demand for environmentally-conscious fashion continues to grow, sustainability has emerged as a central priority for producers of denim items such as jeans, and will be a key factor behind future product development. Leading brands of jeans are increasingly incorporating recycled, organic, and biodegradable materials into their collections, seeking to reduce the substantial environmental toll of cotton cultivation and denim manufacturing.
The premiumisation trend in jeans lost some momentum in Hong Kong towards the end of the review period as a result of economic uncertainty and outbound expenditure, with premium jeans and super premium jeans recording the highest retail volume declines in 2024. Nevertheless, both offer some growth potential over the forecast period.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsThis report originates from Passport, our Jeans research and analysis database.
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