Men’s jeans is expected to continue performing slightly better than women’s jeans in the upcoming years, as women have many other choices than jeans, such as skirts and leggings. The constant influx of new apparel via fast-fashion retailers is attractive to women who like to wear the latest fashion or simply try something new.
Chinos, a type of casual trouser that is made of 100% cotton, are becoming available in a greater variety of colours and shapes in Turkey. Chinos have been described as a unique niche between jeans and dress pants and the perfect contemporary business casual look.
Levi Strauss & Co announced it will be using digitally created fashion models to showcase Levi's products over the forecast period. These ultra-realistic digital models represent various body types, ages, heights, and skin tones.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsThis report originates from Passport, our Jeans research and analysis database.
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