A persistent demand for jeans will continue over the forecast period, thanks to the ubiquitous popularity of such apparel. Jeans offer convenience and comfort and can be dressed up or down to suit different occasions.
Social media will continue to play a role in boosting demand for jeans by promoting evolving trends and styles via influencers and fashion-focussed content. For example, platforms like Instagram and TikTok highlight diverse styles and fits, cementing jeans as a staple in everyday fashion.
Retail e-commerce helps to support sales of jeans which consumers might be less likely to find in physical stores. Whilst physical stores stock a diverse range of different brands, styles, and fits, online platforms are noted to be expanding their already-wide ranges of jeans to offer a further array of premium and super premium brands, as well as popular high street style options.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsThis report originates from Passport, our Jeans research and analysis database.
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