While jeans is expected to see stagnant retail current value sales in China in the forecast period, higher-end brands are expected to continue to offer growth potential, with premium and super premium jeans expected to see low retail current value growth, for instance. Discerning consumers, rather than merely cutting costs, are likely to increasingly seek products where quality and price align, driving them to invest in well-crafted and even customisable pieces.
As seen from the strong rise in sales of sportswear, which is set to continue in the forecast period, many Chinese consumers are looking for comfortable styles, which to some extent could hamper the growth of jeans, as traditional materials and styles are seen as quite restrictive. However, jeans are also following the trend of clothing becoming more comfortable.
At its core, the online expansion of jeans mirrors the broader digital transformation of the fashion industry. The convenience, variety, and quick decision-making opportunities offered by e-commerce channels continue to attract consumers.
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Understand the latest market trends and future growth opportunities for the Jeans industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsThis report originates from Passport, our Jeans research and analysis database.
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