Jeans are a fashion staple, but to avoid becoming pedestrian, brands are exploring innovative formats and possibilities to personalise. In the coming years, personalisation is expected to become a key trend, especially in the premium segment, as consumers seek unique and tailored products.
Poles appreciate the simplicity and versatility of jeans, which can be worn in both casual and semi-formal settings. Jeans are increasingly gaining traction as a versatile and comfortable alternative to traditional formal attire for office wear in Poland.
As sportswear continues to influence fashion, the demand for comfort is extending into jeans. Stretch fabrics and looser fits are becoming more popular, allowing for greater flexibility and ease of movement.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsThis report originates from Passport, our Jeans research and analysis database.
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