Over the forecast period, jeans is anticipated to see a dynamic high single-digit retail value CAGR at constant 2024 prices, with strong increases for all price platforms. Relaxed-fit is projected to become a dominant style in jeans in India, driven by a sustained shift towards comfort-first fashion.
Sustainability is gaining visibility in jeans in India, although it remains a niche, and more brand-led than consumer-driven. In 2024, several denim manufacturers and brands begun adopting eco-friendly practices, ranging from waterless dyeing and laser finishing, to the use of recycled cotton and organic fibres.
In the coming years, denim brands in India are expected to place a stronger focus on e-commerce and regional retail strategies to meet diverse consumer needs across the country. Major players such as Tata CLiQ have already formed key partnerships, such as its exclusive collaboration with Guess Jeans to introduce the brand to Indian consumers.
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Understand the latest market trends and future growth opportunities for the Jeans industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsThis report originates from Passport, our Jeans research and analysis database.
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