As a staple wardrobe item, consumers are accustomed to seeking promotions and discounts when buying jeans. Seasonal sales periods such as Black Fridays are important events which capture consumers’ attention in Romania.
Although awareness of sustainability is in its early stage of development in Romania, consumer demand for eco-friendly denim is expected to rise as consumers become more conscious of their environmental impact. A growing consumer preoccupation with environmental matters will affect jeans consumption in Romania during the forecast period.
E-commerce saw significant growth due to the COVID-19 crisis, and this is set to continue over the forecast period as more consumers realise the convenience, ease of use and low prices available online. Jeans are amongst the most popular items for online shopping, especially with Romanian women.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsThis report originates from Passport, our Jeans research and analysis database.
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