A growing number of consumers will favour comfort and will be more inclined to go for more comfortable products, such as sportswear, rather than jeans during the forecast period. This trend will also be fuelled by the proliferation of sportswear stores in the country.
Jeans will remain a very diverse category, with growth expected across price segments from economy to super premium brands. A large part of the population will still be affected by inflation and declining disposable incomes and will turn to less expensive products, such as private labels.
A growing consumer preoccupation with environmental matters will affect jeans consumption in Romania during the forecast period. Consumers will embrace eco-friendly products, such as jeans made of sustainably sourced materials.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See All of Our DefinitionsThis report originates from Passport, our Jeans research and analysis database.
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