Demand for jeans in Malaysia is expected to remain strong throughout the forecast period across all price segments. Levi’s will continue to drive market expansion with aggressive expansion plans, including the opening of its largest flagship store in Southeast Asia.
In response to ongoing consumer price sensitivity, economy and standard jeans are expected to see growing demand over the forecast period, particularly from fast-fashion brands such as H&M, Padini, Mango, Zara, Brands Outlet, and Max Fashion. These brands target the low to middle-income consumer segments, focusing on providing affordable denim options.
During the forecast period, jeans manufacturers are expected to place a strong emphasis on sourcing more sustainable denim, driven by growing consumer demand for environmentally conscious products. Uniqlo, for example, has pioneered the Blue Cycle programme, an eco-friendly manufacturing process that reduces amount of water used in the finishing process by up to 99%.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsThis report originates from Passport, our Jeans research and analysis database.
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