The World Bank’s 2024 forecast indicates that Vietnam’s GDP is anticipated to increase in the coming years, with projections of 6.0% growth for 2025, and 6.
As an increasing number of Vietnamese consumers are becoming accustomed to shopping online, it is anticipated that the share of retail e-commerce will continue to rise in jeans over the course of the forecast period. Furthermore, regular discounts of up to 50% launched by both companies, and by e-commerce giants such as Shopee and Lazada are not only expected to enhance online sales, but will also attract consumers’ attraction and stimulate purchases of jeans.
In 2024, the sixth Denims and Jeans Vietnam Show was organised by Balaji Enterprises of India, under the theme, “Room to Roam”. The expo showcased the latest fashion trends and innovations in the global denim industry, as well as allowing Vietnamese fashion brands to display their innovative denim products, including recycled products, focusing on sustainable development.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsThis report originates from Passport, our Jeans research and analysis database.
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