Over the course of the forecast period, it is anticipated that sales of jeans will steadily recover to and exceed pre-pandemic levels in retail volume terms, buoyed by an improving economy and more stable inflation. As consumers return to more active lives away from the home this should help to drive sales with a pair of jeans being a basic item of apparel in the wardrobes of many consumers.
Inflation is likely to continue influencing purchasing decisions when it comes to jeans. This is due to factors such as Russia’s ongoing war in Ukraine, which has the potential to impact the stability of the global economy as well as disrupting supply chains.
Over the review period, local companies were very active in launching new jeans products with innovative technology in response to the evolving needs and demands of Vietnamese consumers. For example, in March 2023, the fifth edition of Denimsandjeans Vietnam Show was held in Ho Chi Minh City which included a “DENIM BAZAAR" area where Vietnamese fashion brands showcased their creative denim products, including recycled denim.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See All of Our DefinitionsThis report originates from Passport, our Jeans research and analysis database.
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