Jeans is expected to witness robust retail volume and value growth from 2024 onwards, with all segments performing well. As economic conditions improve, consumers are expected to shift back to buying jeans, with economy, standard and premium jeans all enjoying steady increases year on year.
The growing trend towards sustainable apparel will impact sales of jeans over the forecast period. Quality jeans can often last a long time and are an ideal clothing item to resell on used clothing platforms, such as Sassylab.
Jeans in Denmark will continue to be very brand driven over the forecast period. This means that private labels will continue to hold a small retail value share in Denmark.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See All of Our DefinitionsThis report originates from Passport, our Jeans research and analysis database.
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