The Danish economy is expected to improve in the upcoming years and disposable income levels should also improve. As a casual wear item, jeans are expected to reap the benefits of economic stability.
Jeans is feeling the impact of more environmentally conscious consumers, and this trend will continue to impact jeans over the forecast period. While cheap jeans have a relatively short lifespan, quality jeans can often last a long time which make them an ideal item for the circular economy.
Jeans in Denmark will remain highly brand driven in the upcoming years. Private label will remain small, despite the strong appetite for low-priced jeans and the stronger focus on private label by major retailers.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsThis report originates from Passport, our Jeans research and analysis database.
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