Jeans sales are set to rise over the coming years, driven by a recovery in household spending. Inflationary pressures are predicted to ease further in the years ahead.
New materials and silhouettes are expected to emerge over the coming years, with sustainability taking a crucial role in product developments. On the innovation side, the use of Artificial Intelligence may shape the future, allowing companies to adjust designs to demand and adapting offers to reduce stocks and waste.
Given the strong popularity of this local brand and its solid consumer base, Salsa Jeans is set to maintain category leadership over the coming years, although it faces fierce competition as new players are likely to enter the market. For example, Vilanova is an accessories brand that has expanded its offer and debuted in apparel with proposals for men and women.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsThis report originates from Passport, our Jeans research and analysis database.
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