Jeans already have very high penetration in the Netherlands and are considered a key favourite among most consumers in 2024. Almost 95% of Dutch people aged 18 years old and older wear jeans, with the trend towards casual clothing, hybrid working patterns, and the strong emphasis on leisure and free time, set to reinforce this trend over the forecast period.
The popularity of social media and influencers has showed manufacturers the need to adapt marketing strategies to reach Gen Z, who is digitally connected and inspired by fashion trends and role models. Popular brands such as Snipes are using role models from the music industry to promote their brand, as its urban and street wear is proving popular among the Dutch youth.
The environmental concerns surrounding denim will gain momentum in the years ahead and manufacturers are likely to alter their production processes to address the issue. Firms have already begun to adopt sustainable practices and are communicating these changes to consumers.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsThis report originates from Passport, our Jeans research and analysis database.
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