Economy jeans (womenswear and menswear) is expected to see ongoing healthy volume growth over the forecast period, with budget online players such as Shein stated to be placing a growing focus on jeans. The growth of economy jeans is attributed to the good quality which the segment offers, meaning consumers are able to access durable and quality apparel at affordable prices.
Connected to the above point, non-branded economy jeans sold online are expected to be the biggest threat to established jeans brands over the forecast period. This is due to improving quality in jeans overall and also the rapid shifts in denim trends.
Wide fit was one of the most popular styles of jeans among young Korean consumers towards the end of the review period. Nevertheless, the global and local fashion industry is now forecasting the return of the skinny fit.
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Understand the latest market trends and future growth opportunities for the Jeans industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsThis report originates from Passport, our Jeans research and analysis database.
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