Across the forecast period, jeans is expected to record positive growth in both retail value and volume, with retail sales set to increase at a current value CAGR of 4%. Consumers in Austria are predicted to continue to be drawn to jeans as practical, fashionable items suitable for many formal and informal occasions.
Across the forecast period, the jeans market in Austria is expected to embrace more sustainable practices in response to growing consumer demand for environmentally conscious solutions. Companies are likely to expand their services to include options such as repairing jeans, facilitating resale, and even offering rental services.
Across the forecast period, trousers and skirts are expected to continue posing a challenge to the jeans category, as consumers increasingly seek to elevate their wardrobes with a wider variety of styles. Many are turning to alternative materials that are perceived as more eco-friendly than traditional denim, such as organic cotton, recycled fibres, and innovative textiles that reduce environmental impact.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Jeans industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsThis report originates from Passport, our Jeans research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!