Thai consumers will likely continue to love jeans as a staple of their wardrobe, with the category projected to see strong growth in value and volume terms over the forecast period. Jeans are likely to remain one of the most popular choices given the versatility these products offer in mixing and matching with tops, the plethora of designs and fabrics available and the ability to tailor these products to the image you are looking for, from more casual to smarter options.
Thailand has a huge consumer base many of whom are denim lovers. Over the forecast period, jeans is therefore set to see a double-digit CAGR in value and volume terms.
Thai consumers are becoming increasingly aware of the wider impact of their purchasing decisions and as such are expected to look to make more sustainable and eco-conscious purchasing decisions when it comes to buying a new pair of jeans. In response to this shift in consumer demand players will need to ensure they invest in more sustainable production practices, including launching environmentally-friendly collections and promoting the efforts they are making to be kinder to the environment.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See All of Our DefinitionsThis report originates from Passport, our Jeans research and analysis database.
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