Thai consumers are likely to continue embracing jeans as a wardrobe staple, with the sales projected to experience strong growth in both volume value terms (at constant 2024 prices) over the forecast period. Jeans are expected to remain popular due to their versatility, being easily adapted to different styles, from casual to more polished looks.
New product development will continue to drive growth in the jeans market in Thailand, with both established and local brands tapping into the demand for unique, high-quality denim offerings. In particular, there will be a growing demand for jeans featuring breathable fabrics, innovative designs, and versatile styles that can easily be paired with a variety of outfits.
Consumers in Thailand are becoming increasingly aware of the environmental impact of their purchasing decisions, and this is expected to drive a shift toward more sustainable offerings when it comes to buying new jeans. In response to this growing demand, brands will look to invest in sustainable production practices, launch environmentally-friendly collections, and promote their eco-credentials.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsThis report originates from Passport, our Jeans research and analysis database.
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