Women’s jeans offer more options and variations than men’s jeans, partly because women tend to purchase more different types of product than men and wear different jeans on different occasions. Female consumers tend to be more meticulous about qualities such as style, colour, pricing and so on than their male counterparts.
A growing proportion of the Filipino population will pay attention to fashion trends in the forecast period, and yet, with globalisation and rising consumer image consciousness, individuality is also being encouraged, even when it comes to jeans. Successful players are focusing on consumer groups with clear preferences for different cuts of jeans, especially middle- and older-aged consumers.
Cotton is one of the most comfortable materials to wear in the Philippines, as it is soft on the skin and is not as hot as other materials such as leather and wool and more. The Philippines’ tropical weather is one of the main reasons why Filipinos prefer cotton.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See All of Our DefinitionsThis report originates from Passport, our Jeans research and analysis database.
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