Jeans will remain a staple in Norway over the forecast period, serving as one of the most versatile items in the wardrobes of most Norwegians. However, this will also mean that it will continue to struggle with a high degree of maturity, resulting in jeans registering a stable volume development, driven by population growth and consumers expanding their wardrobes and buying more pairs on sale.
The high degree of maturity coupled with frequent discounting will remain key challenges for jeans acting as a barrier to growth over the forecast period. It is not clear if manufacturers and retailers can absorb further costs as margins have been under pressure for a long time.
Jeans remain reliant on in-store shopping due to the strong emphasis on fit and cut. As such, the future growth of e-commerce remains reliant on improvements to simplify the online shopping experience, especially in relation to recommendations for size, fit, and cut.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsThis report originates from Passport, our Jeans research and analysis database.
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