The jeans market in Saudi Arabia is poised for sustained growth over the forecast period, driven by the country’s broader economic diversification efforts under Vision 2030. As the Kingdom's economy increasingly moves away from oil reliance, there is a notable shift towards consumer-driven sectors, with younger, fashion-savvy consumers embracing global trends, such as the wearing of denim as a wardrobe staple.
Sustainable jeans are gaining traction in Saudi Arabia as consumers increasingly seek eco-friendly alternatives to traditional denim. Brands are prioritising the use of organic cotton, recycled materials, and eco-friendly dyes in production processes to minimise environmental impact.
The retail landscape in Saudi Arabia is rapidly evolving, with the rise of e-commerce and digital payments reshaping shopping habits. Buy Now Pay Later (BNPL) services like Tamara, valU, and Tabby are becoming increasingly popular, particularly among younger, fashion-conscious consumers.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsThis report originates from Passport, our Jeans research and analysis database.
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