Some African women have unique body shapes, such as being curvaceous. As such, they require jeans that suit their particular physique.
As with other apparel categories, local consumers are becoming increasingly concerned about the environmental impact of production and consumption of denim wear. As a result, they are gaining greater awareness of how their purchasing habits eventually impact the environment.
The second-hand market, while popular for many years among lower-income consumers, is now gaining greater prominence among more affluent South Africans. The normalisation of pre-loved apparel is being made possible by the creation of specific stores, both online and offline, in addition to a shift in mentality, where buying second- hand is no longer perceived as due to financial hardship but more as a way to reduce wastage and contribute to protecting the environment.
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Understand the latest market trends and future growth opportunities for the Jeans industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsThis report originates from Passport, our Jeans research and analysis database.
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