The rising popularity of vintage denim in Japan has led to increases in prices. While vintage jeans fall under the category of second-hand goods, and are outside Euromonitor’s definition, their growing appeal may significantly impact the growth of jeans.
Japan is renowned as one of the world’s leading denim-producing countries, known for its exceptional quality. A prime example is the highly regarded denim fabric produced by Kaihara.
Concerns about young people moving away from denim have been prevalent, yet in the latter half of 2023, a trend emerged amongst Generation Z women with the rise of “pearl denim”. This new style features denim fabric adorned with pearls, offering a casual yet feminine aesthetic that appeals to a broader audience, including those who typically do not wear denim.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsThis report originates from Passport, our Jeans research and analysis database.
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