Due to excessive inventory challenges that have notably impacted Chilean department stores, compounded by slowing consumer demand throughout the year, there has been a noticeable surge in promotional activities by bricks-and-mortar retailers, a trend that is extending to jeans. Notably, economy jeans - primarily distributed by department stores - are experiencing heightened demand.
Promotions and pricing will remain pivotal factors in consumers' purchasing decisions in terms of jeans. Considering this, larger retailers catering for budget-conscious Chileans are anticipated to continue expanding their presence in the category.
Affordable clothing has long been a go-to option for budget-conscious fashion enthusiasts. However, today's consumers are becoming increasingly conscious of the environmental impact associated with fast fashion.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See All of Our DefinitionsThis report originates from Passport, our Jeans research and analysis database.
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