Imitation is a challenge that continues to grow in Chile, and particularly impacts jeans. In early 2024, local authorities seized hundreds of imitation Levi’s jeans intended for sale through social media, independent stores, and open markets.
Younger generations of Chileans are undergoing a marked shift in their consumption habits. They are not only seeking more sustainable options but are also embracing fashion trends that hark back to "retro" styles.
Promotions and pricing will continue to be crucial elements influencing consumers' purchasing decisions regarding jeans. This trend has been especially evident in the premium and super premium segments, where brands tend to avoid offering discounts, leading to slow growth towards the end of the review period.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsThis report originates from Passport, our Jeans research and analysis database.
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