As the economy continues to recover, overall jeans is expected to return to retail volume growth in the US in the short term. However, persistent risks and challenges suggest that overall volume growth may remain fairly flat over the forecast period overall.
Leading jeans brands in the US have been actively adopting sustainability practices over the past few years, recognising the environmental impact of traditional denim manufacturing, which consumes significant amounts of water, chemicals, and energy. Although the consumer focus on sustainability has waned in the last two years due to economic pressures and a shift toward essentials, it remains a crucial issue, particularly with the prospect of stricter regulations in both the US and globally.
Jeans in the US market is evolving to embrace inclusivity and diversity, reflecting increased racial and ethnic variety, as highlighted by the US Census Bureau in 2022. In addition, the country has the highest rate of overweight or obese individuals amongst key markets, with 75% of the adult population fitting these descriptions in 2023, up from 74% in 2022.
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Understand the latest market trends and future growth opportunities for the Jeans industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsThis report originates from Passport, our Jeans research and analysis database.
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