Sales of jeans are projected to decline in retail volume and value terms (at constant 2024 prices) over the forecast period. This is in part based on the changing purchasing behaviour of Italians who are becoming more selective over their purchases both for financial reasons but also due to growing concerns around sustainability and reducing waste.
Companies operating within jeans are expected to focus on increasing their online presence over the forecast period as they look to boost their e-commerce sales. However, having an online presence will not be enough for players to drive sales growth.
Over the forecast period it is expected that jeans players in Italy will continue to invest in innovation and product development to achieve more sustainable solutions. This will become increasingly important for Italian consumers, many of whom will likely look for companies that look to preserve the environment, reduce pollution and water consumption, as well as guaranteeing better conditions to workers.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Jeans industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsThis report originates from Passport, our Jeans research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!