Jeans sales in Greece are expected to maintain steady growth, thanks to their enduring status as a wardrobe staple. As the cost-of-living crisis eases, women are expected to emerge as a key target market for brands aiming to boost sales volumes.
Consumers of premium and super-premium jeans in Greece are expected to remain highly brand-loyal, as their purchasing power tends to be relatively unaffected by rising prices. This resilience allows them to continue purchasing premium jeans from established brands such as Staff Jeans, Tommy Hilfiger, BSB, and Calvin Klein.
Following the post-pandemic surge of in-store shopping, consumers in Greece are increasingly returning to e-commerce platforms..
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Understand the latest market trends and future growth opportunities for the Jeans industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsThis report originates from Passport, our Jeans research and analysis database.
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