Domestic jeans manufacturers are expected to face a more challenging climate due to uncertainty in the international political landscape and higher raw material and transportation costs. This is evidenced by the closure of denim fabrics and jeans factory Nien Hsing Textile Co, Taiwan's leading player in denim fabric and jeans, as well as suppliers of Levi’s and GAP denim due to declining sales.
Jeans in Taiwan has witnessed greater development in materials innovations over recent years, and this trend is expected to persist over the forecast period. Product development is expected to focus on functionality in the jeans market.
With Taiwanese consumers’ increasingly partaking in hybrid shopping behaviour, jeans producers will continue to invest heavily in digital sales and marketing capabilities over the forecast period. More players are expected to follow the example of brands like Lee and Edwin and put greater resources into “online merge offline” (OMO) strategies.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsThis report originates from Passport, our Jeans research and analysis database.
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