As consumer spending is likely to remain cautious heading into the forecast period, prioritising the value offered will be imperative. In jeans, an ideal way to harness consumers’ pursuit of value is by prioritising marketing strategies that play into the integral nature of denim’s hard-wearing properties as a textile.
Whilst marketing the durability of jeans will be beneficial, the overall state of the market and consumers trading down cannot be underestimated over the forecast period. Although the category is predicted to record a positive performance, the continued impact of market polarisation in an increasingly fragmented category will continue to impact growth opportunities for brands across price points.
With forthcoming sustainability regulations, jeans players in the UK face a broader spectrum of consumers who are becoming increasingly aware of the environmental impact of production. This awareness is expected to increase significantly throughout the forecast period, as local retailers must comply with the regulations around Digital Product Passports (DPPs) by 2026, which will highlight the environmental impact of a garment at each stage of the production process.
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Understand the latest market trends and future growth opportunities for the Jeans industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsThis report originates from Passport, our Jeans research and analysis database.
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