Fragrances is projected to see strong retail volume and value (constant 2024 prices) growth through the forecast period, amidst improving consumer purchasing power and employment levels. The return of interest-free payments in the second semester of 2024 will also play a key role in the recovery of demand in 2025, primarily of premium fragrances.
In 2025, direct selling is expected to lose ground amidst the financial crisis and the bankruptcies of several companies. In 2024, Arca Distribuciones, one of the most important direct selling companies in Argentina, closed its doors due to financial problems.
Arabic fragrances are expected to gain ground in the short term, particularly in mass fragrances. Although Arabian fragrances remain niche, many brands and products are being marketed by leading retailers like Juleriaque, Parfumerie and Pigmento.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsThis report originates from Passport, our Fragrances research and analysis database.
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