Fragrances is expected to continue to see a solid retail value CAGR at constant 2024 prices over the forecast period, as more brands enter the market with their unique products, while also offering more affordable pricing. With the continued growth in awareness of fragrances through social media, more consumers will use these for the first time, especially those in lower- and middle-income households.
Many established local brands outside of beauty and personal care have been aggressively entering fragrances, and this is set to continue, as players look to benefit from the growth in interest in fragrances, and their existing distribution networks. For example, local footwear brand Aerostreet released its fragrance collection in 2024 at an affordable price, and has been very aggressive in its online marketing.
Innovation is key in capturing new consumers in fragrances, with features such as halal certification, ethical production, and natural ingredients, as well as unique fragrances, a priority for Indonesian consumers. Innovation, supported by strong online marketing, will help boost sales and be an opportunity for newer brands to capture new consumers.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Fragrances industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsThis report originates from Passport, our Fragrances research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!