The outlook for fragrances in Norway remains positive, with niche and premium unisex scents expected to be the main engine of growth. Norwegian consumers, particularly younger and urban consumers, are showing a clear preference for individualistic and story-driven scents.
A key behavioural shift expected to shape the category over the forecast period is the mainstream adoption of fragrance wardrobes. Consumers are increasingly curating collections of scents to suit different moods, occasions, or times of year, moving away from the idea of a single signature fragrance.
Innovation in fragrances is set to centre on sustainability, experiential value, and narrative richness. Consumers are increasingly drawn to brands that offer eco-friendly packaging, refillable formats, and ethical ingredient sourcing.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsThis report originates from Passport, our Fragrances research and analysis database.
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