Fragrances is expected to maintain solid but slowing rates of retail growth at constant 2024 prices in the forecast period, and in fact is set to see the strongest CAGR across beauty and personal care in South Korea. Although growth in fragrances is expected to slightly slow, it is still anticipated to maintain healthy expansion.
Positive factors for growth in the forecast period are expected to include a wider product variety. The preference for niche brands remains strong amongst both consumers and retailers, which will drive demand for a higher number of products.
South Korean consumers have always preferred fragrances from international brands. For instance, the super-premium segment in fragrances is primarily occupied by global brands, with almost no locally grown contenders in South Korea.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsThis report originates from Passport, our Fragrances research and analysis database.
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