Fragrances in the Philippines is expected to see dynamic growth in constant value terms (2024 prices) over the forecast period. The rising middle class population will fuel demand for mass and premium fragrances, whilst improved income levels among low-income groups will also support the mass segment.
Traditionally, fragrances have been purchased in the modern trade channels, led by department stores, beauty specialists, branded retail stores in shopping malls, as well as hypermarkets and supermarkets. Urbanisation in the Philippines will drive some change in the distribution mix over the forecast period.
Body sprays are likely to remain popular among price conscious shoppers in the Philippines. Products such as the Bath and Body Works’ Fine Fragrance Mist and the Victoria Secret line of body sprays are likely to retain their appeal with their affordability and large pack size representing good value in the eyes of many consumers.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Fragrances industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsThis report originates from Passport, our Fragrances research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!