Fragrances is set to remain one of the most dynamic areas of beauty and personal care in Sweden over the forecast period, fuelled almost entirely by the demand for premium fragrances. The continued rise of niche premium fragrances is expected to remain the most important growth driver over the forecast period.
The fragrance wardrobe trend will likely gain further traction over the forecast period, with more consumers, especially Gen Z and younger millennials, purchasing multiple scents for different use occasions. This shift is supported by the growing availability of smaller formats, travel sets, and layering products, making it easier for consumers to experiment without a major financial investment.
Innovation is expected to centre around sustainability, sensorial formats, and digital tools. Refillable formats, recycled packaging, and transparent sourcing will likely become more common, especially in the premium segment.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsThis report originates from Passport, our Fragrances research and analysis database.
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