Sales of fragrances are expected to expand in both volume and constant value terms (at 2024 prices) in Kazakhstan during the forecast period. Fragrances will continue to hold strong appeal as popular gift choices, particularly during holidays and celebratory occasions, helping to sustain steady year-round demand.
Amway’s share of fragrance sales is projected to decline over the forecast period, as the company plans to scale back its product portfolio in Kazakhstan. By contrast, Yves Saint Laurent is well-positioned for future growth.
Environmental and ethical concerns are becoming increasingly influential in shaping fragrance choices, with consumers increasingly seeking out offerings that contain environmentally friendly, vegan, and cruelty-free ingredients. In response, more fragrance manufacturers are expected to invest in green technologies and sustainable practices, such as biodegradable packaging, eco-certified raw materials, and carbon-neutral production processes.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsThis report originates from Passport, our Fragrances research and analysis database.
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