Fragrances in Singapore is expected to see a solid retail value CAGR at constant 2024 prices in the forecast period, with this above the average for overall beauty and personal care. Although premium fragrances will continue to dominate, mass fragrances is expected to continue to see the strongest growth rate.
Sales of unisex fragrances have been on the rise, particularly in the premium segment, and this is set to continue in the forecast period, reflecting broader shifts in cultural norms and consumer tastes. Many Singaporean consumers, especially younger demographics, appreciate scents that transcend traditional gender classifications.
Mass and premium fragrance brands alike are recognising that their success hinges not only on the scent profile itself, but also on how customers interact with the product and the brand’s retail environment. Miniso’s “one-stop-shop” concept has been a noteworthy example, offering a casual, fun atmosphere which encourages consumers to explore fragrances in a low-pressure setting.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsThis report originates from Passport, our Fragrances research and analysis database.
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