Fragrances is set to see further value growth in Ukraine over the forecast period. Much will depend on how long the war lasts and how quickly the local economy can recover.
The expansion of fragrances may be constrained by the popularity of less expensive imitations of the most popular brands in Ukraine. A significant proportion of consumers will remain price sensitive during the forecast period and will, therefore, opt for a variety of legal and illicit copies of established products.
Health and beauty specialists will remain the most popular sales channel for fragrances in the forecast period. Within this channel, beauty specialists is key, with these stores providing fragrance experts and consultants, offering personalised and expert guidance to consumers.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsThis report originates from Passport, our Fragrances research and analysis database.
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