Fragrances is set to see further dynamic value growth in Saudi Arabia over the forecast period. This should be supported by economic growth, improved local employment opportunities and a significant increase in tourism.
During the forecast period, fragrances is expected to see the entry of players expanding from other categories, such as colour cosmetics and skin care, as brands continue to develop their offerings to meet evolving consumer demand. For example, colour cosmetics and skin care brand, Kiko Milano, has launched a fragrances line.
Discovery sets in fragrances are expected to grow in popularity in Saudi Arabia during the forecast period for several key reasons. As consumers become interested in experimenting with different scents, these sets provide an affordable way to explore a variety of fragrances without committing to a full-sized bottle.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsThis report originates from Passport, our Fragrances research and analysis database.
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