Sales of fragrances are expected to see a positive current value CAGR over the forecast period, with overall volume expected to be variable, with premium fragrances set for healthy volume and mass fragrances set for flat volume.
Czech consumers are increasingly placing an emphasis on safe formulations and ingredients across beauty and personal care, and this wellness-oriented trend is expected to penetrate further into fragrances over the next few years. Consumers will likely look for clean fragrances that are safe for sensitive skin and free from harmful ingredients or chemicals.
The share of e-commerce is likely to grow further over the forecast period — ultimately at the expense of beauty specialists. In this light, the latter will continue to develop omnichannel strategies which clearly define products that are available exclusively in-store or online.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsThis report originates from Passport, our Fragrances research and analysis database.
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