Fragrances is expected to see continued strong growth in the UK over the forecast period, fuelled by a strong shift towards premium and luxury products. Today’s consumers are not only looking for refined, high-quality scents but also fragrances that resonate with their personal values and lifestyles.
Mass market fragrances are expected to record steady growth in the coming years, supported by increasing consumer demand and heightened innovation within the segment. As competition intensifies, brands are elevating their offerings by introducing products formulated with higher-quality ingredients, once only seen in premium offerings, and enhancing the overall performance of fragrances.
The fragrances industry is undergoing a dynamic transformation, fuelled by AI-driven personalisation and growing demand for sustainable innovation. Biotechnology and green chemistry are enabling brands to create eco-conscious, high-performing scent ingredients, helping them to stay competitive in a rapidly evolving market.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsThis report originates from Passport, our Fragrances research and analysis database.
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