There will be stable growth in fragrances over the forecast period. Fragrance is seen as a form of self-expression and this will support value sales.
Fragrance layering, that is the practice of applying multiple scented products on the skin to create a unique and personalised scent experience, will gain momentum. In addition, shoppers will show more curiosity about how to combine a perfume with a body mist or lotion for a personalised scent.
Niche-style fragrance products are likely to gain ground in mass fragrances, with formats such as solid perfumes, alcohol-free sprays and refillable packaging becoming more common. At the same time, brands will continue to emphasise storytelling by using packaging, digital tools, and curated sequences of different fragrances to create more immersive connections with consumers.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsThis report originates from Passport, our Fragrances research and analysis database.
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