Fragrances will register muted volume growth over the forecast period, with a slightly better performance in constant value terms. Continuing population decline will dampen volume sales.
Local fragrance brand Dzintars has shifted away from its emphasis on fragrances, which is now only one of the major components in its portfolio. Historically, Dzintars was the most well-known fragrance brand in the former Soviet region.
Premium fragrances will continue to take share from the mass segment over the forecast period. The offer of mass fragrances will remain strong in beauty specialists like Drogas, some modern retail chains, and even mass market clothing stores such as H&M.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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