Sales of fragrances are expected to rise in Azerbaijan in constant value terms (at 2024 prices) over the forecast period. The process of urbanisation is leading to a growing number of affluent consumers in major cities, particularly Baku, who are increasingly influenced by global beauty and lifestyle trends.
L'Oréal Groupe is expected to strengthen its position in the Azerbaijani fragrance market over the forecast period. A key factor contributing to this is the transformation of the Adore retail chain, a major specialist retailer for fragrances in the country.
Consumers are increasingly seeking out perfumes formulated with natural ingredients, such as essential oils, plant extracts, and botanical essences. This growing interest is driven by a desire for safer, more sustainable alternatives to synthetic formulations.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Azerbaijan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsThis report originates from Passport, our Fragrances research and analysis database.
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