Fragrances is projected to see moderate-to-slight retail volume and value (constant 2024 prices) growth over the forecast period. Nonetheless, it is expected to see above-average CAGRs compared with beauty and personal care as a whole.
Fragrances are very popular items in Lithuania, incorporated into the daily routines of many consumers. The purchase and wearing of fragrances is an important a signifier of image and status.
Aside from new scents, little innovation is anticipated in fragrances in the short to medium term. The higher demand for exclusive scents is likely to add momentum to sales of niche fragrances.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsThis report originates from Passport, our Fragrances research and analysis database.
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