Sales of fragrances are expected to rise in 2025 and during the forecast period, driven by the strong loyalty of existing customers as well as the ability to attract new consumers. Brands that succeed in striking a balance between emotional resonance, product quality, and accessibility will be well positioned to capitalise on continued growth in the fragrance market.
Social media has become an increasingly powerful force in the fragrance market, particularly among younger consumers. Its popularity has helped drive fragrance sales by turning digital platforms into key channels for discovery and purchase.
Innovation in fragrances is set to gain momentum across the forecast period, fuelled by growing consumer demand for personalisation, sustainability, and multi-sensory experiences. Brands are expected to increasingly embrace advanced technologies, including AI-assisted perfume development, biotechnology for sustainable ingredient sourcing, and immersive scent delivery systems that transcend traditional spray formats.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsThis report originates from Passport, our Fragrances research and analysis database.
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