Following a very strong increase in 2023, retail value (constant 2024 prices) sales are projected to drop in 2025, before seeing strong growth through the remainder of the review period. Mass fragrances lend themselves to day-to-day wear, while premium fragrances are seen as ideal for special occasions.
Over the forecast period, sustainability is set to become a defining force in fragrances in Turkey, in line with global trends. Consumers are increasingly seeking eco-friendly fragrances made with natural ingredients and packaged in recyclable or refillable containers.
Further innovations in fragrances are anticipated over the forecast period, covering areas like scents, formulations and new packaging options that support sustainability initiatives. There is expected to be a stronger focus on younger generation consumers, who are likely to be most influenced by social media trends and influencer-led promotions.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsThis report originates from Passport, our Fragrances research and analysis database.
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