Retail value sales of fragrances are expected to continue to rise over the forecast period. The main factor behind fragrances’ performance in 2025, which is set to see slower value growth than in 2024, is likely to be a fall in prices.
As pressure on consumer purchasing power progressively declines over the forecast period, two factors which determined the performance of fragrances in 2024 are set to lose relevance, especially over the second half of the forecast period: These are competition from deodorants and the success of body mists. In fact, as consumers become less conservative in their spending, the performance of premium fragrances is set to become increasingly dynamic.
German beauty specialist retailer, Douglas, was only active as a pure e-commerce player in Belgium until the latter part of the review period. In 2023, the retailer opened its first physical store in Belgium, and in 2024 it opened three further stores.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsThis report originates from Passport, our Fragrances research and analysis database.
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