Fragrances are expected to witness slower growth over the forecast period. Demand for fragrances will remain steady, supported by premiumisation, gift-giving, and social expression.
One key trend to watch is the blurring of boundaries between gendered fragrances. As more consumers reject traditional labels, there will be a shift to unisex, soft floral, or woody profiles that appeal across demographics.
Fragrance innovation will centre on personalisation, new delivery formats, and sustainability in the upcoming years. Expect to see more layering kits, scent discovery sets, and wearable technologies, such as fragrance capsules or scent patches.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsThis report originates from Passport, our Fragrances research and analysis database.
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