There will be a slight decline in retail constant value sales of fragrances in 2025, with no more than modest growth expected across the forecast period. Premium men’s fragrances will remain the most dynamic category during both 2025 and the forecast period as a whole.
Niche fragrances offering more natural, exotic and less synthetic ingredients is expected to grow in importance during the forecast period. Consumers are increasingly interested in the ingredients contained in the fragrances they wear.
While direct selling will likely remain the leading distribution channel for fragrances during the forecast period, e-commerce will continue to grow in importance, with such platform as Tiendamia, Faces and Siman to the fore. Moreover, a growing number of direct sellers are expected to offer online shopping, while smaller retailers will utilize social media like Instagram and TikTok and messaging apps like WhatsApp to take online orders and delivery apps like UberEats to fulfil them.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsThis report originates from Passport, our Fragrances research and analysis database.
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